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Max Factor False Lash Effect Waterproof Mascara, Black 13g



57.7p per 1g
2 Dine for £12

Product information

False Lash Effect Mascara
Full Lashes, Natural Look
Colour: Black

False Lash Effect Mascara offers a solution to all those who want the impact of false lashes without the inconvenience or cost. This fabulous false lash effect is thanks to the combination of Max Factor's biggest ever mascara brush with False Lash Effect's patented Liquid Lash™ formula. In a quick, easy brushstroke this mascara will delight and surprise you by delivering glamorous, super enhanced lashes, you never believed your own lashes could achieve!
Waterproof, A sweep of never-ending volume from root to tip that's created by our patented liquid formula and big round brush, Smudge and flake proof
Country of Origin

Aqua, Acrylates Copolymer, Glyceryl Stearate, Disteardimonium Hectorite, Propylene Glycol, Stearic Acid, Cera Carnauba, Triethanolamine, Synthetic Wax Polyvinyl Alcohol, LeCIthin, Propylene Carbonate, Polyethylene, Tocopherol, Panthenol, Ascorbyl Palmitate, Tocopheryl Acetate, Glycine Soja Oil, Glycerin, Xanthan Gum, Methylcellulose, Simethicone, Sodium Laureth-12 Sulfate, Oleic Acid, Glyceryl Oleate, Tetrasodium EDTA, Disodium EDTA, EDTA, Phosphoric Acid, Potassium Sorbate, Phenoxyethanol, Benzyl Alcohol, Ethylparaben, Methylparaben, Propylparaben, Alcohol Denat, [+/- CI 77499; CI 77007; CI 77491; CI 77492]


Ratings and reviews

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Customer reviews (6)

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18 December 2017 by 

Panda eyes after a few hours

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24 May 2016 by 
It does what it says on the 'can'

As I was preparing for an off the beaten track trip to Madagascar, trekking through the rainforests, and seeing no reason at all not to look good while doing so, I was looking for a reliable waterproof mascara. Never having used waterproof make up before, I read quite a few reviews before trying this one. So, Max Factor False Lash Effect Waterproof Mascara, Black... The pros ~ it has excellent staying power, staying perfectly in place , without so much as a smudge in even after a day in the most sultry rainforest, and even when swimming in the rock pools. Surprisingly, it was still easy to remove with my usual micellar wipes when I wanted to take it off. It went on smoothly and easily and didn't clump at all, even on my rather long lashes. The cons ~ like many similar mascaras, it is not cheap. Recommend.

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05 June 2015 by 

So pleased Ocado stock this. I don't quite understand the negative reviews of this mascara as I find it waterproof, smudgeproof, long wearing and it holds a curl really well too. I personally don't like the amount of product on the wand - which is true of most brands I've tried and is just personal preference - so I end up removing a fair amount of it with a piece of cling film (never use tissue on your wand, the tiny particles transferred will make your mascara gritty). I too found the wand smudged mascara on my lid to begin with, however tilting your head back and looking down towards the mirror whilst applying remedies that.

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29 May 2013 by 

I am surprised by the other reviews because I've been using this ever since it came out and find it very good, waterproof smudge proof and long lasting. My only complaint is the brush, its awful, making it nearly impossible to get on without accidents.

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06 November 2012 by 

Wore for 5 hours. Did not cry, sweat or rub my eyes, but ended up with mascara smudged under my eyes. When I removed it, it came off fairly easily with ordinary facecream unlike other waterproof mascara's that I have used. So, not particularly waterproof and definately not smudgeproof. Extremely dissapointing for such a famous brand.

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Review response

Thank you for your review. We're sorry to hear that you weren't happy with this product and have passed on your feedback to our supplier.

30 October 2012 by 
May be waterproof but it's not slip-proof

Find this just slides off your lashes so that by the end of the day most of it's under your eyes rather than on your lashes. It might look good but doesn't last.

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Review response

Thank you for your review. We're sorry to hear that you weren't happy with this product and have passed on your feedback to our supplier.

Your rating and review


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